Point of View is Worth 80 IQ Points Alan Kay
This page contains a list of lenses through which we look at the problems we want to solve, the people we want to hire and the objectives we want to reach. A lens has two distinct attributes that are valuable for any organization: it provides focus and has the ability to make you see things differently.
The most important lens is understanding what the jobs to be done of our customers are. If we succeed at enabling them to get their jobs done, we’ll win and be well on our way to realizing our mission. This requires being able to look through the eyes of potential customers and ask our existing customers the right questions.
Organizations spend a lot of time formulating what everyone will be working on. Somewhere in there it’s implicit what will not be worked on. But implicit means people make assumptions and end up having the wrong expectations. Whenever choosing what to work on, have the reflex to choose what not to work on as well.
At any point in time there are way too many things we could be working on. But should we be working on them? To help us decide this, ask the following question: if this works, how big can it get?
There's always one bottleneck somewhere in the company that's constraining growth. Isolating what those bottlenecks are and making sure that we're executing against removing them is crucial to make our ship sail faster.
A bottleneck is either holding Awell’s growth back, or the growth of our customers. In other words, if something is blocking our customers to realize more value with our platform then that is a bottleneck as well. We should be vigilant about identifying bottlenecks on a day to day basis and we formalize them Drumbeat when formulating our objectives.
Documented over and over again, the lens of first looking at the end result and then charting your path to that vision has proven to be one of the most powerful ways to achieve ambitious goals. We use this lens in multiple places at Awell: